Marc Le Menestrel

Articles by this author (180)

• Guidelines to Groups’ Presentations - IMBA at Shanghai Jiao Tong University

  This presentation is part of the “We Dream Business Project”. WeDreamBusiness.org is a web-based project launched to promote ethical (...)
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• Ethical Business and Biodiversity

  With this initiative on Biodiversity and Ethical Business, we want with Julian Rode and the Foundation to generate research and (...)
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• International Business and National Politics: Royal Dutch/Shell in Nigeria (Group Work and Discussion) Monday 29th of April 2013

  Should companies get together with governments to control or even fight activists movements that are trying to disrupt their (...)
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• Guest Lecture on the Environment (Monday 15th of May 2017)

  Mathieu spent his first 10 years working in multinational organizations from various sectors in France, USA and Spain. He has built a (...)
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• Combining Ethics and Profits in a New Ethical Business: The WeDreamBusiness Initiative (Monday 13th of May 2013)

  In this session, we will present the WeDreamBusiness Initiative. WeDreamBusiness.org is a web-based project aimed to promote ethical (...)
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• Marketing Practices: The Tobacco Business (October 8, 2012)

  Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies is (...)
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• Goals, Processes and Rationality: A Parable and a Framework (Video, Case Study & Lecture) Friday 26th of April 2013

  Video: “The Parable of the Sadhu” – Harvard Business School Summary Through a case study depicting a Wall Street financial analyst (...)
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• Biased Representation of Subjective Values for Decision Models

  The Eindhoven University of Technology in cooperation with Delft University of Technology organizes a conference on Values and Norms in (...)
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• Grading of Assignments - IMBA at Shanghai Jiao Tong University

  Most of the questions asked in these course call for a subjective opinion. It is therefore especially important, for fairness and (...)
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• New financing modes for global health in developing countries

  This is a research started by Joao Rocha from the BSM Master in Business. More to come in June 2012.
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